Qingli Zeng

Academic Positions

Lecturer (Assistant Professor), Hebrew University of Jerusalem (HUJI), Israel

July 2026 – present
School of Business

Lecturer, Singapore Management University (SMU), Singapore

August 2024 – December 2024
Undergraduate course: Marketing Analytics

Education

Ph.D. in Business (Marketing)

Singapore Management University (SMU), Singapore
2025
Research Focus: Quantitative Marketing; Machine Learning; Computer Vision; NLP; Audio & Video Analysis

B.S. in Computer Science

ShanghaiTech University, Shanghai, China
2020
Dean’s List (2017) · Minor: Finance

Research

Working papers available upon request.

Conference Presentations

• Role of Anchor Emotions on Audience Engagement and Revenue: Evidence from Live Streaming Audio and Video Analysis
  ISMS Marketing Science Conference, June 2023
• Image Distinctiveness
  ISMS Marketing Science Conference, June 2024

Teaching

Teaching Assistant, Singapore Management University (SMU), Singapore

• Marketing Analytics (2022 – 2024)
• Business Analytics (2022)
• Consumer Analytics (2021)

Teaching Assistant, ShanghaiTech University, Shanghai, China

• Ethics in the Development of Information Science and Technologies (2020)
• Data Structure and Algorithm (2019)
• Web and Text Mining (2019)

Grants, Scholarships & Awards

• Research Grant: Exploring the Role of Image Distinctiveness in Online Search Behavior, ASEAN Business Research Initiative (ABRI), CKGSB and SMU — S$7,800
• Dr. Srinivas K. Reddy Research Award, Singapore Management University (2024)
• AMA Sheth Foundation Doctoral Consortium Fellow (2024)
• ISMS Doctoral Consortium Fellow
• Doctoral Fellowship, LKCSB, Singapore Management University (2020 – 2024)
• Dean’s List, ShanghaiTech University (2017)

Skills

Programming: Python · R · C++ · Rust · Matlab · LaTeX

Languages: Mandarin Chinese (Native) · English (Fluent, C2) · Cantonese (Basic)

Certificates:

• Google Data Analytics Professional Certificate (Jan 2022)
• British Council: Effective Communication Skills
• SMU: Effective Communication Skills for Graduate Instructors