My research examines consumer behavior through unstructured data — text, images, audio, and video — using machine learning methods to answer questions in quantitative marketing.
Working papers are available upon request. Please email me at zengql.1997@gmail.com.
Conference Presentations
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Role of Anchor Emotions on Audience Engagement and Revenue: Evidence from Live Streaming Audio and Video Analysis
ISMS Marketing Science Conference, June 2023 -
Image Distinctiveness
ISMS Marketing Science Conference, June 2024